Hilton Worldwide has signed a three-year commitment with World Wildlife Fund (WWF)
Hilton Worldwide has signed a three-year commitment with World Wildlife Fund (WWF) to reduce its impact on the environment. As Hilton’s signature environmental partner, WWF will work with the company to evolve its global business practices.
The collaboration also will further WWF’s mission to protect and conserve the Earth’s life-supporting resources by making the hospitality industry more sustainable.
Hilton Worldwide properties around the world already contribute to the company’s waste reduction and water conservation targets through thousands of on-property projects. The collaboration with WWF builds on existing efforts in these areas and leverages the company’s initial work on sustainable seafood.
Together, Hilton and WWF will collaborate to develop a multiyear water stewardship strategy.
“In our business it is critical that we consider the long term impact of our operations coupled with the natural resources needed to operate our hotels and serve guests around the world,” said Jennifer Silberman, vice president, corporate responsibility for Hilton Worldwide.
“Collaborating with WWF will enable us to analyze and monitor our operations as well as develop practical, scalable and impactful solutions that we can integrate into our hotel operations and guest experiences contributing to positive changes for the environment.” Silberman added.
“WWF is working with Hilton Worldwide to improve business practices on seafood sustainability, water management, renewable energy, and food waste to reduce the environmental footprint of the company’s global operations,” said Suzanne Apple, senior vice president, private sector engagement, WWF. “We hope that our work together will positively influence Hilton’s value chain, and we believe it could inspire others in the hospitality industry to advance their own efforts.”
For nearly a decade, Hilton has worked with WWF on various initiatives, including Seafood Week in Asia Pacific and Earth Hour, a WWF initiative that unites the world around climate action. The original idea for Earth Hour was conceived during a WWF meeting held at Hilton Sydney in 2007, and for the fourth consecutive year, Hilton Worldwide hotels around the world supported the celebration of Earth Hour on Saturday, March 28, 2015.
Hilton Worldwide was one of the first major multi-brand hospitality companies to make environmental reporting and continuous improvement a standard for all its hotels across all brands and has earned ISO 9001, 14001 and 50001 certifications for its comprehensive quality, environmental and energy management.