Gold Film Lion for Nike's 'Da da ding' ad by Wieden + Kennedy.
Cannes Lions 2017: Wieden and Kennedy wins Film Gold for Nike's Da da ding with media by Mindshare; India's metal count achieves 40.
Day 7 of the Cannes Lions International Festival of Creativity 2017 saw India win a Gold Lion in the Film classification for Nike's Da Ding effort, conceptualized by Wieden and Kennedy, Delhi and media by Mindshare. It takes India's metal count up to a record 40.
"I'm cheerful for the Gold and incredible cooperation! Congrats to the Nike group!" said Prashanth Kumar, CEO, South Asia, Mindshare.
The power-stuffed Da da ding video highlights performer Deepika Padukone alongside various driving ladies competitors, and is gone for encouraging India's cutting edge to break traditions and generalizations to characterize their own particular accomplishment by bringing Sports into their lives.
India had four shortlisted crusades in the Film class, out of which one changed over to Gold. The solitary Indian waitlist in the Titanium class - Taproot Dentsu's Adidas Odds crusade - did not change over to a metal.